Sales Copilot vs Manual Research
We measured 200 lead-research sessions with and without an AI copilot. Here is exactly where the time savings come from — and where they do not.
The setup
Ten SDRs, 20 leads each, half with KommoAi enabled and half without. Same ICP, same pipeline, same shift.
The numbers
Manual: median 17 minutes per lead, 4 tabs open, 2 fields left blank. Copilot: median 2 minutes per lead, 1 tab, 0 fields blank. Reply rate on first-touch outbound was 3.1× higher on the copilot cohort.
Where copilots do NOT help
Enterprise accounts with private buying committees, non-English regional markets with thin LinkedIn coverage, and anything requiring a phone call to a receptionist. A human still wins there.
FAQ
Does the SDR still need to check the AI's output?
Yes — but scanning a structured brief with confidence badges takes 60 seconds. Manual research took 17 minutes.