Guide
Sales Intelligence Tools Compared
Apollo vs ZoomInfo vs Clay vs KommoAi vs Cognism — a data-source, refresh, and price comparison for revenue teams choosing in 2026.
12 min read Updated 2026-07-02
The five categories
Static databases (ZoomInfo, Apollo, Cognism), workflow builders (Clay), and AI copilots (KommoAi, Attio AI). Each solves a different problem — do not compare like-for-like.
Coverage vs freshness tradeoff
ZoomInfo wins on absolute record count. AI copilots win on freshness — the difference between an org chart from Q2 and one from last week.
Pricing landmines
Watch for per-export limits, per-enrichment credits that reset unfavourably, and seats that unlock features you already pay for elsewhere. Model 12 months, not 1.
FAQ
Do I need both a static provider and an AI copilot?
For most mid-market teams, no. An AI copilot with a good enrichment engine covers 90% of what a static provider does, at a fraction of the cost.